Wednesday, June 29, 2011

Colors increases gap with Zee TV; Star Plus marches ahead

The TAM data released for the week 26 of 2011 has brought a big respite for India’s No.2 Hindi GEC Colors which was only 2 GRPs ahead of Zee TV in last week. The channel has jumped up high in this week and strengthened its position by increasing the gap with Zee TV.
Zee TV’s Pavitra Rishta has again topped the chart with 5 TVRs followed by Balika Vadhu (4.6), Saathiya (4), Ram Milaye Jodi (4) and Pratigya (3.6).
India’s No.1 Hindi general entertainment channel Star Plus has strengthened its position by adding a few GRPs this week. In the week 26 of TAM 2011, Star Plus has recorded 292 GRPs this week (last week 284).
The second most watched Hindi GEC Colors has recovered its losses from past few weeks and strengthened its position this week. Colors was on the verge to lose the No.2 position last week when Zee TV was just 2 GRPs behind. Colors has recorded 263 GRPs in the 26th week of TAM 2011 (last week 230).
The No.3 Hindi GEC Zee TV has been able to hold its viewers in the week 26 and maintained the status quo at 228 GRPs on TAM people meters (228 GRPs last week).
Sony Entertainment Television has lost a few GRPs in the week 26 and recorded 150 GRPs (last week 161).
After losing a few GRPs last week, SAB has managed to hold its viewers and recorded 137 GRPs (last week 138).
No.6 player Imagine TV has recorded 81 GRPs (last week 89).
Star One has garnered 35 GRPs (last week 38). Sahara One is at 29 GRPs (last week 28).

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