The show predominantly revolves around Jethalaal who is an uneducated Gujarati businessman. Taarak Mehta is his neighbour. Jethalaal finds a friend and philosopher in Taarak Mehta and often goes to him for advice whenever.o
Mumbai : SAB, India’s leading family comedy entertainment channel, has outnumbered STAR plus in the 8pm-9pm slot according to the TAM data of Week 32, 2010. SAB TV’s Papad Pol and Taarak Mehta Ka Ooltah Chashmah, both shows scored over Chand Chupa Badal Mein and Behenein of STAR Plus respectively.
Mr. Anooj Kapoor, Executive Vice President and Business Head SAB TV, said, “Over the past two years, we continue to be India’s only family comedy entertainment channel which means our shows provide a platform for an entire family to sit together and enjoy clean, genuine humour. This has hit the right chord with our viewers and we have seen consistent increase in our viewership figures.” SAB has been gradually and steadily increasing its hold in the general entertainment genre. It has successfully managed to entice the entire family to watch television together with its unique light hearted content. Indeed Asli Maaza SAB ke Saath Aath Hai.